How To Launch A New Product In Bangladesh?

New product launch in Bangladesh

Launching a new product in Bangladesh is the best way to increase your sales and profits. However, there are some important things that you need to know before launching it. 

If you want to succeed, you need to use marketing strategies like social media ads or email campaigns. You can also launch an online campaign on the basis of online buying demographics of Bangladesh by using videos or infographics on your website. 

These promotional strategies will help you launch a product in Bangladesh with ease.

  • Identify Your Potential Customers

Research and survey your potential customers before launching the new product. Try to figure out their needs, what they like or dislike about old products and why they purchase from you instead of competitors.

You need this information when creating the content for marketing campaigns because it helps you know how to attract them and convince them that your offer is better than others in Bangladesh. 

  • Showcasing features vs Benefits 

You must position the offer correctly after choosing which is the go to market strategy for Bangladesh to reach more people interested in buying new products in Dhaka. 

Customers generally do not want to know all the features your product offers; they want to know how it can help them solve their problems.


  • Target Audience

Make sure you define your target audience and position yourself for this group instead of other groups in Bangladesh. Each is looking for different things when purchasing a new product.

Your goal should be to attract more customers by showing them how much value or benefits they will get while using your offer. In addition, you need to prove that it is better than competitors’ offers, so use testimonials from real users if possible. In short, you should emphasize product innovation in Bangladesh.


  • The perfect time frame

Before launching the new product, you need to know the perfect time frame. It is a must if you want your new product launch in Bangladesh to be successful and profitable. Some factors influence timing, such as seasons or events happening around the world at this point. 

For example, Christmas is one of the most popular times for launching new products because it allows brands to attract more customers by offering amazing gifts under their tree, making them feel special this holiday season.

  1. The ideal environment 

You have decided when exactly will you launch the product but now comes choosing where? 

You should not choose any random place; your location can affect how many people will show up since it affects brand awareness among potential clients who do not know about your offer yet.

  • The perfect timing

Timing is a very important factor for launching a new product because it can affect how many potential customers you will reach and what demographics will be impacted by the campaign. 

Therefore, you need to ensure that everything falls into place at the right time, like using social media ads or email campaigns, when users are more likely to pay attention.

  1. Event planning

You should not forget about event planning either. However, you need to consider some things before making any final decisions regarding this part of the marketing strategy in Bangladesh.

This includes choosing appropriate sponsors (if necessary), booking key speakers, arranging interesting activities, and inviting potential customers interested in what you have to offer.

The Bottom Line

A product launch in Bangladesh concludes that you need to hire the right people, get organised and plan well ahead. You also need to pay attention at every step of the way so nothing can go wrong with your new product’s release!


Launch a Product in Bangladesh

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