Your initial market opportunity analysis is key to understanding your product ideas potential, and who you will serve.

You can use our opportunity analysis tool within iKooru

Here are some key questions to assess your market.

1. Are your customers easy to reach?
2. Is the market growing?
3. Is it growing at 20% a year?
4. Does your target customer have enough income to pay for your product?
5. Is your customer currently in pain?
6. Are you uniquely qualified to solve this problem?
7. How frequent is the problem?
8. Is this a unique new opportunity because of a shift in laws?
9. After assessing your idea, do you think it’s still worth pursuing?

If so we can move on to who you serve