Competitive Strategy is a book written by Michael E. Porter. It is about how businesses can create and maintain a competitive advantage in their industry.
In the book, Porter explains that a competitive advantage is something that sets a company apart from its competitors. This can be something like having a unique product or service, or having lower costs than other companies.
Porter also discusses the importance of having a clear strategy for achieving and maintaining a competitive advantage. This means understanding what makes your company different from others, and figuring out how to use that difference to your advantage.
One way to create a competitive advantage is by specializing in a particular area or offering a unique product or service. This can help a company stand out from its competitors and attract customers.
Another way to create a competitive advantage is by lowering costs. This can be done by finding ways to be more efficient and using resources more effectively. By having lower costs than competitors, a company can offer its products or services at a lower price, which can attract customers.
Porter also talks about the importance of constantly monitoring and adapting to changes in the market. This means staying aware of what competitors are doing and being ready to respond to new challenges and opportunities.
Overall, Competitive Strategy is a valuable book for anyone looking to create and maintain a competitive advantage in their industry. It provides useful insights and advice on how to develop and implement a successful competitive strategy.