Start With Why is a book written by Simon Sinek that explores the concept of “why” in business and leadership. Sinek argues that the most successful companies and leaders are those that have a clear and compelling “why” – a purpose, cause, or belief that drives them. He suggests that by starting with why, companies and leaders can inspire others to take action and create positive change.
The book is divided into three parts. In the first part, Sinek introduces the concept of the “golden circle” – a framework for understanding why companies and leaders do what they do. He argues that most companies and leaders start with what they do and how they do it, rather than why they do it. But the most successful companies and leaders start with why, and use that why to inspire and motivate others.
In the second part of the book, Sinek provides examples of companies and leaders that have used their “why” to inspire and motivate others. He discusses companies like Apple, Nike, and Martin Luther King Jr., and how their “why” has helped them to create powerful and enduring movements.
In the final part of the book, Sinek offers practical advice on how to discover and communicate your “why.” He provides guidance on how to find your purpose, how to use your “why” to inspire others, and how to use your “why” to make better decisions and take action.
Overall, Start With Why is an inspiring and thought-provoking book that offers valuable insights for anyone looking to create positive change in their business or leadership. Sinek’s engaging and accessible writing style makes it a valuable resource for anyone looking to inspire and motivate others.